Did you know that adding filters to your photos can result in more views and comments? Well the clever bods at Yahoo Labs have just released a very interesting study on ‘Why We Filter Our Photos and How It Impacts Engagement’ and having crunched a whole lot of numbers they found that “filtered photos are 21% more likely to be viewed and 45% more likely to be commented on by consumers of photographs.”

“We analyzed how filters affect a photo’s engagement (consumers’ perspective) using a corpus of 7.6 million Flickr photos. We find two groups of serious and casual photographers among filter users. The serious see filters as correction tools and prefer milder effects. Casual photographers, by contrast, use filters to significantly transform their photos with bolder effects. We also find that filtered photos are 21% more likely to be viewed and 45% more likely to be commented on by consumers of photographs.”

Wow! When the sheer volume of smartphone images shared online is so massive (apparently Instagram averages 60 million images uploaded a day, and the iPhone is Flickr‘s most popular camera), will a little filtering really help you get noticed amongst all those pictures?

There are other elements to take into account of course. The number of followers you have and having an image with a lot of views already automatically puts you high up in the social networking charts and makes sure even more people see your images. Plus, a high level of social interactivity online will also result in more views and more comments on your own work but still, that’s quite some quantitative analysis they’ve done there!

The study found two distinct groups amongst the filter-using photographers on Flickr – the serious hobbyist and the casual photographer – and according to their study the serious photographer uses a more delicate touch, preferring to use correction tools and less obvious filters while the casual photographers like a big, bold, image changing effect on their pictures.  Continue reading →