In an attempt to start a national discussion around one advertising agency’s bid at boosting tourism to India, Limitless has put together a series of images that supposedly tell the truth behind serene looking colourful Instagram images of the country.

It doesn’t work.

Despite being lauded by Buzzfeed, Design Taxi & Laughing Squid among others, at Phogotraphy are left unphased at the author’s attempt of juxtaposition. The ‘truth’ being revealed beyond the boundaries of the square crop Instagram frame is more of a lie Continue reading →