These “Truth” Behind India Instagram Photos are Terrible.

In an attempt to start a national discussion around one advertising agency’s bid at boosting tourism to India, Limitless has put together a series of images that supposedly tell the truth behind serene looking colourful Instagram images of the country.

It doesn’t work.

11232902_1603818203172200_6670229925497589435_o

Despite being lauded by Buzzfeed, Design Taxi & Laughing Squid among others, at Phogotraphy are left unphased at the author’s attempt of juxtaposition. The ‘truth’ being revealed beyond the boundaries of the square crop Instagram frame is more of a lie than the original and it’s clear the designers do not understand photography.

Desaturation of an image does not automatically give the scene a poverty stricken look, make it worthy of a broken prefix or anything else. We know from countless documentaries, reportage, photographers and tourists that India is a colourful country and vivid in real life, so to suggest otherwise you’ll need to do better. As one comment on Facebook says “What’s broken about this, it’s just old?”

With the exception of a couple of the images, one depicting child labour and another showing trash shrewn shoreline by an industrial coast, the pictures are lacklustre at best. We’ve shared them below for you to make your own mind up.

12052405_1603818186505535_5704443254976433367_o
We are confused, completely by this almost non-image.
12045637_1603818276505526_3289729280236307617_o
They might be slums, but then the image is so poor it could be an allotment in Glasgow.
12039093_1603818279838859_7059794967753240426_o
Taj Mahal in mist. Limitless says the mist is broken? Or is that smog? Still confused.
12034174_1603818189838868_8904555356467822472_o
Every country in the world has a shoreline like this. India is no exception.
12010496_1603818243172196_7724148121783637911_o
Square shop shows woman with umbrella. Full frame shows rain. What’ve we missed?
12002411_1603818256505528_7327519487788937520_o
OK, this is sad. But if anything the coloured square shows how happiness can be derived in the most awful of situations.
11999831_1603818236505530_9215336834864847288_o
India is broken because it has some cows resting on a beach? Nope, still don’t get it.

Images courtesy of Limitless.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s