Poundland Discontinue AGFA Vista 35mm Film

Terrible news for UK based film photographers today. The high street chain Poundland have confirmed they are no longer stocking their cheap AGFA Vista branded out of the box 35mm colour film.


The devastating news was discovered by 22 year old Scandar Silva-Payne of Bristol, UK who heard a rumour via a friend who also buys the cheap £1 a roll film so he took to Twitter to ask the firm directly.

Sadly the team behind their social media account confirmed that the Agfa Vista 35mm line had been discontinued. The language alludes to the possibility that different brands may be brought in to replace the now empty shelves.

We caught up with Scandar to ask him why it’s so important to him they don’t discontinue:

“Accessible film is disappearing, Boots is a joke charging 5-6 pounds for a roll and around the same for developing. its getting more of a struggle to find cheap film on the high street and i think that Poundland film has picked up quite a following, especially among people i know (especially skateboarders) who shoot film and wanna keep it cheap. also its actually really good film for the price, as its made by fuji film”

Scandar has wasted no time and started a Change.org petition hoping enough film photographers will sign and get Poundland to notice and reconsider. As of writing this it has received 71 signatures already and appears to be gathering pace.

We will update this post with news tomorrow.

UPDATE 13:17 December 3rd 2015:

Many Poundland stores are still holding some stock across the country, however the distribution centre is now cleared of all stock. You can contact your local Poundland store directly to check if they have any rolls of film left.


After visiting our local Poundland store and clearing their shelves of the remaining stock Phogotraphy reached out to Jane, a representative from head office for comment.

Jane tells us that her team are aware of customers concerns and are “working incredibly hard to source new stock for their loyal customers.” The problem occurred when their regular supplier increased trade prices for the film. Their intention at the moment is to replace the AGFA Vista range with a different brand by the new year.

Back in 2010 Poundland stocked Kodak film.

This wouldn’t be the first time Poundland have discontinued one line for another. Back in 2010 KODAK Colorplus was the film student’s choice of film due to its low price. So a brand change isn’t unprecedented. Photographers regularly using the AGFA emulsion might end up feeling a bit miffed with a new colour balance to get used to.

The online petition started by Scandar Silva-Payne has now increased to 862 signatories. Jane referred to it and the management fully understand the importance of getting more stock in for their customers.

UPDATE 11:56 December 4th 2015:

Film photographer Ricky Murgia who shops at the “Dealz” branded Poundland stores in Ireland received a response from Lisa at head office this morning confirming the film will be brought back into stock:

We are pleased to advise that due to popular demand and through listening to our customers, we are bringing this product back into Poundland and Dealz stores. Stocks should start very soon.

However, a phonecall received by Phogotraphy this morning at 9AM from a local Poundland branch disputes this and said that the film could not be sourced at current and therefore no stocks were due in for the foreseeable future.

We shall see.



10 thoughts on “Poundland Discontinue AGFA Vista 35mm Film

  1. Alan D December 3, 2015 / 9:30 pm

    Worth noting this happens every Xmas with poundland. ASDA sell a 3 pack of Fuji c200 for about 7 quid (the same film) which at double the price is still pretty cheap if they don’t restock


  2. Eugen Mezei December 4, 2015 / 1:07 am

    Fuji announced mid 2015 they will stop their bargain range 200 ASA films. (Whathever that means, it could mean C200 but not the X-tra range, it could mean all amateur 200 ASA, etc.) Now all drugstores across Europe ran out of their supplies of relabeled Fuji 200 films. (DM, Rossmann, Müller, etc.)
    So I think this is not a problem of not willing to sell but a problem of not having what to sell.


    • Phogotraphy December 4, 2015 / 8:56 am

      Thanks Eugen. We do clarify this at bottom of article.Interesting to hear about Fuji.


  3. Burton February 2, 2016 / 9:19 pm

    My local poundland, one of 3 (yes 3) still has a large amount of stock. Purchased 10 but must have about 100 or more left.

    Let me and can buy the rest and then get it to people who need it


  4. esmein July 9, 2016 / 9:42 pm

    Just bought 30 rolls in the East Ham Poundland. All but one are Agfa Vista 200, the last one is Agfa Vista 200 plus, not sure that means anything at all. I’ve yet to develop any but sample images online are encouraging 🙂

    Liked by 1 person

  5. Adam W October 24, 2016 / 9:45 pm

    Just got 10 rolls of Vista Plus 200 24 exp with date of 08/2018. Had loads in store (30 more rolls)


    • Phogotraphy November 7, 2016 / 10:29 am

      Hi Adam. After our campaign, the online petition and relentless phonecalls to Poundland head office, they resumed stocking the film.


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