On Tuesday we published an article describing a lucrative photography position available at the US National Park Service with the tag line Skills Required: Large Format Photography. Garnering significant interest from the analog community and poking the never ending coals of the film vs digital debate the post went viral through re-blogs, retellings of the story and different spins to receive worldwide attention. The term “Ansel Adams” an inevitable connection to be made began trending on Twitter and continues to do as of writing this article.

The story essentially highlighted exciting proof that film was not dead – despite the phrase having being uttered in both positive and negative forms for the past three decades. This, coupled with Continue reading →